Mobile applications, physical activity, and health promotion
We are pleased to share with you the publication of a scientific article (authored by us), whose empirical analysis is motivated by physical inactivity and overweight and obesity as significant risk factors for global mortality. The article can be accessed here: link.
In this study, we explore the role of mobile applications in promoting physical activity, highlighting their relevance as a public health tool. The results indicate that the use of these applications is associated with the adoption of healthy habits, mainly due to the possibility of self-assessment, continuous monitoring, and personalized goal setting. Users' motivation seems to be more related to tracking their own performance rather than traditional loyalty strategies, although gamification can play a relevant role when properly balanced.
The article also presents policy implications to maximize the benefits of these tools. Governments can encourage the development and adoption of applications aligned with public health guidelines, ensuring accessibility and reliability. Furthermore, integrating these technologies into healthcare systems can facilitate the monitoring of chronic diseases and the personalization of physical activity plans. To achieve this, proper regulation is essential to ensure user data security and the transparency of the algorithms used.
Another relevant aspect addressed in the study is the need to reduce digital barriers. Technology inclusion programs, combined with incentives for device acquisition and digital training, can ensure that the benefits of health applications are accessible to a wider audience. Strategies that make these tools more intuitive and adaptable to individual needs are also recommended to enhance adoption and effectiveness.
We conclude that mobile applications can play a fundamental role in promoting public health, provided that policies are implemented to ensure their safe, inclusive, and integrated use within the healthcare system. Public health departments in various countries, such as the USA, the UK, Australia, and Singapore, have invested in the development of fitness and health applications.
We hope that our findings can inspire new measures within the scope of the National Physical Activity Promotion Program of the Directorate-General of Health. The most notable initiatives for promoting physical activity in Portugal can be found here: http://www.panaf.gov.pt/
The full text of our paper can be found here: https://rdcu.be/ec0ck
Happy readings!!
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